Artificial Intelligence is going to have serious impact on B2B content marketing, but honestly, I’m not all that worried, and this month, I’m going to explain
why.
B2B content takes deep expertise
Most of the knowledge in B2B spaces? It’s in people’s heads.
Not splattered across the internet somewhere...it’s stored in the minds of humans, which means that content marketers are tasked with figuring out how to extract that information and then turn it into something valuable to other humans.
Once the information is in a format that machines can read, then of course AI can step in. But before that? The work is still very manual and still heavily dependent on people.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community
boards.
And if you want to learn more about Black Content Marketing? Start here.