Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
The key to a sustainable freelance business is sales. Don’t let anybody tell you different.
Yes, you can grab a few gigs from Upwork or a friend of a friend, but keeping your business going for years? In a way that’s profitable? That takes solid sales processes.
Thankfully, it’s not hard to get good (seriously...I hated selling when I first started and have gotten much better at it). That’s why this month, we’re going to cover the freelance sales cycle and keys to improving your
results.
# 1 What’s
the key to my prospecting?
Prospecting is the foundation of a healthy freelance pipeline—and it’s 80x harder if you haven’t refined your niche.
I’ve tightened my niche lately, and today I spent some time looking at my old pipeline. I was really shocked at how messy it was looking at it through a newly-focused lens. I ended up dumping a good 80% of prospects I had in there.
The thing is, if I hadn’t? I’d be wasting time contact clients who weren’t a good match for me or my goals. So before you start prospecting, take some time to refine your
niche.
