So I hate selling. 

I’m not good at it. It doesn’t come naturally at any level. That’s why I live by templates—the less I have to think, the better. 

That’s why this month, I’m sharing some of my favorite content templates that I use for the sales process. Tweak them to fit your business and your market and see how they work out for you. 

Creating insecurity

Hospital leaders not moving through COMPANY’s funnel? I’m a hospital tech veteran-turned content strategist and writer who’s created content for you in the past. If you need support in Q3, I’d love to be a resource. Thanks, NAME!

Megan 

This one can be really effective, but you have to use it with some discernment. 

I’ll sometimes mention a blog not being updated for a few months, or competitor making a big announcement, or something similar…you just have to make sure it aligns with a goal they have. 

Test it out on a few prospects and see if it doesn’t bump up the number of conversations you get started. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.