Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
2023’s been a bumpy year for me (and just about everybody I know), and it’s taught me one big lesson...
A freelance business lives and dies by its sales and marketing.
You’ve got
access to a bunch of marketing materials, so to close out 2023, we’re going to cover some self-coaching questions to make sure you’re connecting your marketing and sales efforts.
# 1 Do I know the value I offer?
You’re probably sick of hearing me say this, but I promise, when you understand your value, everything else on the sales side becomes so much clearer.
Start here, and if you still find yourself struggling to take action, it might be time
to have a conversation or two.
Remember that value is HIGHLY specific to your niche, a company, and even the title of an individual you’re working with, so don’t beat yourself up or get discouraged if you’re struggling here. Massive companies invest millions in figuring this out and you’re probably doing better than you think.
