Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
2023’s been a bumpy year for me (and just about everybody I know), and it’s taught me one big lesson...
A freelance business lives and dies by its sales and marketing.
You’ve got
access to a bunch of marketing materials, so to close out 2023, we’re going to cover some self-coaching questions to make sure you’re connecting your marketing and sales efforts.
Ready? Let’s go!
#2 Do you have a CRM?
I used to look at this as a “nice to have”, but as freelancers in a world as complex as the one we’re functioning in? It’s really a necessity.
A CRM will mean you carry less in your brain. It will lighten your sales load while illuminating paths to deals and relationships you simply can’t see on your own.
I’ve used Streak for years, and have recently added on LinkedIn Sales Navigator as an investment in my business (and it’s beyond worth it). But if you can find one you like better, go for it. What matters is that it works for you.
