Hey!
Recently I’ve been reminded of an issue a LOT of my clients have, and something I even need to clean up myself.
Too often, we put ourselves at the center of our content stories instead of making our audience
the hero.
So this month, we’re going to cover ways to decenter ourselves in our marketing and make our prospects and customers the center of the story.
Don’t expect them to come to you
As people shift their relationships with social, it’s going to become even more important to pick up solid
distribution practices.
As perfect as your solution might be, your best clients likely won’t show up (in meaningful numbers) just because you exist.
Think about how busy your people are and look for ways to push value to them instead of expecting them come to you.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.