Freelance marketing requires a
lot more explaining than you might think.
It’s easy to assume that people just “get” what you’re selling, or that the services you’re selling just makes sense…but most people are in their own world, seeing things from their own perspective.
This means there are a bunch of basics that your
content might need spell out. That’s what we’re covering this month.
How to contact you
This sounds ridiculously basic, but don’t assume people will know to shoot you a DM or dig through your website to find an email address or contact form.
Tell people how to set up a call, send an email, or schedule a meeting, and
do it frequently.
Never make prospects work to get in touch.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.