Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here. 

Hey!

If there’s one thing that every freelancer needs to commit to, it’s the ongoing growth of your marketing skills. So this CMO month, we’re covering a few questions to make sure you’re on the path to freelance stability and sustainability. 

• Am I doing one professional development exercise a year? 
• Am I constantly refining my benefits conversation? 
• Am I working to become an expert?
• Do I have standard processes and am I refining it?
• Do I have a way to learn about my potential customers? 

Am I doing one professional development exercise a year? Am I constantly refining my benefits conversation?

People need a reason to work with you. And they need a good one. 

A HUGE part of marketing is making that “Why” argument…and that argument generally starts with benefits. 

What do you fix? What do you improve? What problem do you solve? You’ll be constantly having this conversation in different ways. (If you need some help getting started, check out this post.) 

Want some support figuring out how to explain your work boundaries and need to talk it out? Stop by the Academy Facebook group and let us know.

Megan