Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
Hey!
If there’s one thing that every freelancer needs to commit to, it’s the ongoing growth of your marketing skills. So this CMO month, we’re covering a few questions to make sure you’re on the path to freelance stability and sustainability.
- Am I doing one professional development exercise a year?
- Am I constantly refining my benefits conversation?
- Am I working to become an
expert?
- Do I have standard processes and am I refining it?
- Do I have a way to learn about my potential customers?
Am I working to become an expert?
The idea of being an expert in your freelance world might seem daunting, but you’d be surprised at how much opportunity you have to discover and even build your own area of expertise.
You should be dedicating yourself to the space where your skills provide benefits to businesses…similar to the way you can in any other field.
Take your status as an expert (or growing expert) seriously and a lot of your marketing questions will answer themselves.
If you want to talk out paths to freelance expertise, come by the Academy Facebook group!
Megan
