Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
Hey!
If there’s one thing that every freelancer needs to commit to, it’s the ongoing growth of your marketing skills. So this CMO month, we’re covering a few questions to make sure you’re on the path to freelance stability and sustainability.
- Am I doing one professional development exercise a year?
- Am I constantly refining my benefits conversation?
- Am I working to become an
expert?
- Do I have standard processes and am I refining it?
- Do I have a way to learn about my potential customers?
Do I have standard processes and am I refining it?
Most freelancers should think less.
Your marketing processes—from advertising, to onboarding, to prospecting—should be documented and repeatable. You shouldn’t be breaking your brain every time a new lead shows up or your pipeline is running low.
The answer to this is standard operating procedures…SOPs…documents you use to create consistency in your work and relieve mental load.
If you’ve got questions on how to set up great processes come by the Academy Facebook group and let's work it out together!
Megan
