Hi!

There’s always a ton of generic content marketing advice flowing…but honestly, the only thing that matters is what’s going on in your niche. 

Like right now, augmented and virtual reality are popping up on “trend” lists all over the place, but they’re basically non factors in my world as a content marketer. 

This is why, this month, we’re going to go over five questions to ask to check the state of content marketing in your industry—all with the goal of guiding your best decisions as we roll into the second half of 2024.  

How are boundaries being pushed?

Is anybody doing anything new? Are they using video in new ways? Are they finding a way to make AI work? Is there a shift in SEO strategy?

Take a step back from generic trend lists and see what people are doing in fresh and new ways. Look for opportunities to apply what you learn in your own work. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.