Hi!

There’s always a ton of generic content marketing advice flowing…but honestly, the only thing that matters is what’s going on in your niche. 

Like right now, augmented and virtual reality are popping up on “trend” lists all over the place, but they’re basically non factors in my world as a content marketer. 

This is why, this month, we’re going to go over five questions to ask to check the state of content marketing in your industry—all with the goal of guiding your best decisions as we roll into the second half of 2024.  

What’s not working like it used to? 

In my world, long white papers aren’t getting the same traction they did back in the day. 

You might be seeing the same falling off in video, SEO-heavy pieces, or really long events. This isn’t a reason to drop something that’s working for you and your clients, but if a tactic isn’t paying off, it might just be a sign that it’s time to move on.  

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.