Hi!

There’s always a ton of generic content marketing advice flowing…but honestly, the only thing that matters is what’s going on in your niche. 

Like right now, augmented and virtual reality are popping up on “trend” lists all over the place, but they’re basically non factors in my world as a content marketer. 

This is why, this month, we’re going to go over five questions to ask to check the state of content marketing in your industry—all with the goal of guiding your best decisions as we roll into the second half of 2024.  

What are my clients’ competitors up to?

Competitors can be a good source of insights…as long as you’re solid in your own strategy. Check out their public content strategy, and don’t hesitate to “spy” on their LinkedIn ads if you think they might be running them. 

The idea here isn’t to follow behind them. Instead, look for ways they’re pushing boundaries that you or your clients might have missed.  

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.