Hi!

There’s always a ton of generic content marketing advice flowing…but honestly, the only thing that matters is what’s going on in your niche. 

Like right now, augmented and virtual reality are popping up on “trend” lists all over the place, but they’re basically non factors in my world as a content marketer. 

This is why, this month, we’re going to go over five questions to ask to check the state of content marketing in your industry—all with the goal of guiding your best decisions as we roll into the second half of 2024.  

What are professional orgs doing?

Big organizations can be kind of stuffy or slow to innovate, but they can be particularly innovative around conferences and other high-cost events. 

While you might not be able to duplicate what they’re doing, you might be able to springboard off some of their efforts. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.