Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here. 

Hey!

It’s CEO month, and in the BF Mastermind, that means we’re doing our semi-annual self assessment. (You can copy the file here if you haven’t yet.)

It covers a range of questions, but for July, we’re going to walk through some ways to apply your answers from the “Your Clients” section of the spreadsheet. Here’s a look at the questions we’ll be working with. 

• Who’s your favorite client and why? 
• Who’s your least favorite? 
• Who’s your most profitable client? 
• Who’s your least profitable? 

The thing about these questions, is that the answers are powerful clues to the strategic direction of your freelance business. So let’s get into it!

#1 Who’s my favorite client and why?

This changes over time, but you’ve probably always got a client you enjoy working with more than others. And while working with them might be its own reward, don’t miss out on the long-term benefits! Those starts with examining your relationship.

What it tells you

You know how I’m always saying passion is overrated and we should instead lean into interest? The reason you like working with one client more than others can be a clue into what motivates you outside of passion. 

It might be the size of the company, growth goals, internal culture, even the personalities of the people there.

How it can impact your strategy

Whatever it is, make note in your marketing strategy and look for ways to target those companies. 

For example, a couple years in, I discovered that I enjoyed working with established companies that were new to content marketing (vs. startups or companies with highly established content presences)…so I added those traits to my Ideal Client Profile.

If you need some help translating your favorite client experience to your strategy, drop by the Facebook Mastermind and we’ll see what we can help you with.