I’ve seen AI used in some pretty smart ways in content marketing…including facilitating machine-to-machine communication and filling in gaps where we have labor shortages. 

But for all the benefits, there are good reasons to be slow to jump on the generative AI bandwagon, and it’s just about impact on  the environment.

This month, we’re going to cover 4 reasons to think hard before you run that next prompt. 

Consider the value-add of human relationships

There’s a couple of human designers I work with, and I’m in no rush to save a couple of dollars with AI graphic design. Why?

It’s because I have ideas, but they have experience and perspective. They can give me feedback on concepts and insight into what I’m doing that I’d never get from a machine…and that doesn’t even touch on networking opportunities. 

So think about the entire experience you have with a vendor before choosing AI over a person. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.