Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
Hey!
It’s CEO month, and in the BF Mastermind, that means we’re doing our semi-annual self assessment. (You can copy the file here if you haven’t yet.)
It covers a range of questions, but for July, we’re going to walk through some ways to apply your answers from the “Your Clients” section of the spreadsheet. Here’s a look at the questions we’ll be working with.
- Who’s your favorite client and why?
- Who’s your least favorite?
- Who’s your most profitable client?
- Who’s your least profitable?
The thing about these questions, is that the answers are powerful clues to the strategic direction of your freelance business. So let’s get into it!
#3 Who’s my most profitable client?
So this one is pretty straightforward, but can be the hardest to interpret.
Look at it from two angles—who pays the most for
your effort, and who sends you the most work. The first is the most valuable, but, especially when you’re just getting started, consistent work is pretty helpful.
What it tells you
This is the clue to really upping your income, so sit with it for a while
How it can impact your strategy
Look at the traits of these clients and consider incorporating them into your prospecting plans…and don’t
forget to look for opportunities to upsell to high paying clients.
If you want to talk out paths to freelance expertise, come by the Academy Facebook group!
