I’ve seen AI used in some pretty smart ways in content marketing…including facilitating machine-to-machine communication and filling in gaps where we have labor shortages. 

But for all the benefits, there are good reasons to be slow to jump on the generative AI bandwagon, and it’s just about impact on  the environment.

This month, we’re going to cover 4 reasons to think hard before you run that next prompt. 

Consider what it does to your own mindset. 

Any technology we use changes us even as it’s saving us time. The one thing I’m seeing with gen AI is that it’s shifting people’s expectations of how long it takes something to be created…and I’m not exempt from that. 

When I look back and my business missteps, a lot of them are grounded in impatience, getting ahead of myself, and not giving myself enough temporal space to grow. I’m at a point where I want to minimize that internal risk. 

As you use AI, do some expectation management and see where you’re ending up after working with it for a while. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.