Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

We’re closing out the year on a marketing month so you can get a strong start to 2025. This month, we’re going to review some of my favorite resources for getting familiar with the HubSpot CRM platform. 

If you remember, it’s the one I recommend most and we did a workshop for Mastermind members here. 

Each week, we’re covering a different resource, so if you’ve got some downtime over the holidays and want to allocate that to your freelance business, this month’s newsletter is a great place to start. 

#2 What is the Marketing Hub? 

Like I mentioned last week, HubSpot has a ridiculous level of functionality, so it’s good to get an overview of their Marketing Hub/CRM before you dive in. 

This video is a solid introduction. 

It covers lead nurturing, relationship management, and where the tool falls in the broader picture of the marketing foundation you’re building for your freelance business. It’s under 30 minutes, so spend a little time with it and you’ll have a much stronger understanding of what it can do for you. 

Want some help figuring out how you could use Marketing Hub and the CRM? Stop by the BF Mastermind Facebook group and let us know.

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.