Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

We’re closing out the year on a marketing month so you can get a strong start to 2025. This month, we’re going to review some of my favorite resources for getting familiar with the HubSpot CRM platform. 

If you remember, it’s the one I recommend most and we did a workshop for Mastermind members here. 

Each week, we’re covering a different resource, so if you’ve got some downtime over the holidays and want to allocate that to your freelance business, this month’s newsletter is a great place to start. 

#3 What are HubSpot objects?  

I’ve used a few CRMs and the hardest part is understanding their unique perspective as a platform. 

The nice thing about HubSpot is that it works on the principle of objects. In the HubSpot universe that’s contacts, companies, and tickets. This video is only two minutes but is a great complement to just playing around in the system. (Personally, I think that’s the best way to learn, so you might want to go back and forth between experimenting and watching and rewatching this video.)

If you’re getting stuck and have questions, come let me know in the BF Mastermind Facebook group!

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.