Since we’re covering non-prospect relationships this month, this month’s pipeline improvement focus is ways to keep those relationships fresh and always moving forward. 

Just like any other relationship, freelance connections require intentionality, and a little goes a long way. 

Take just a few minutes each month to reach out to channel partners and you’ll be light years ahead of your average freelancer. 

• Set aside time
• Create the categories
• Decide on the actions
• Get them in the tool

Set aside time

You know how a lot of couples schedule “date night”? Well, you’re going to do the same thing with your channel partners. 

I have a reminder set once a month to pop in with something valuable for my channel partners. It’s takes less than a few minutes but is critical in staying top of mind with the people who’ve driven some of my most interesting and profitable business. 

Don’t overthink this one. Set aside just 15 minutes, once a month, and see what happens. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.