Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here. 

Hey!

As CEO, you’re the face of your freelance business. This means nurturing relationships with non-prospects like clients and other partners—the kind of relationships that keep your business healthy and help you understand and respond to the market you’re working in. 

So this month, we’re going to cover four types of relationships (sometimes called “channel partnerships”) that you can prioritize in 2025. 

• Referrals
• Resellers
• Champions
• Complementary freelancers

Before we get started though, when I say “prioritize”, I mean reaching out, scheduling some time to talk, updating them on your business, and offering support where you can. 

…so let’s get into it. 

#2 Am I looking for resellers? 

In freelancing, resellers are anyone who’s taking your service and presenting them as part of the services they offer. 

They differ from referrals because you don’t really have any contact with a client. An example is when I take my written content work, send it to a designer, manage all client communications, then present the client with a finished case study or white paper. 

It’s a good idea to not only look for areas where you can resell work (and increase the value you offer), but also relationships where your work can be resold. This type of relationship takes some time to feel out—you want people you trust and who you work well with. It’s generally best to try a few, small test projects where you have a backup in case things don’t work out.

Take some time this Q4 to introduce yourself to a few potential resellers and see if it’s something they’re open to. 

Want some help figuring out who works for you as a reseller? Stop by the BF Mastermind Facebook group and let us know.