Since we’re covering non-prospect relationships this month, this month’s pipeline improvement focus is ways to keep those relationships fresh and always moving forward. 

Just like any other relationship, freelance connections require intentionality, and a little goes a long way. 

Take just a few minutes each month to reach out to channel partners and you’ll be light years ahead of your average freelancer. 

• Set aside time
• Create the categories
• Decide on the actions
• Get them in the tool

Create the categories

We introduced this concept of categories in the first Check-up newsletter this month. If you missed it, here they are:

• Referrals
• Resellers
• Champions
• Complementary freelancers

Pull these and see who you have under each. Even if you only have one or two, it’s a great start. And if you don’t? Now’s a great time to start looking.

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.