Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
Hey!
As CEO, you’re the face of your freelance business. This means nurturing relationships with non-prospects like clients and other partners—the kind of relationships that keep your business healthy and help you understand and respond to the market you’re working in.
So this month, we’re going to
cover four types of relationships (sometimes called “channel partnerships”) that you can prioritize in 2025.
- Referrals
- Resellers
- Champions
- Complementary freelancers
Before we get started though, when I say “prioritize”, I mean reaching out, scheduling some time to talk, updating them on your business, and offering support
where you can.
…so let’s get into it.
Do I know who my champions are?
One of my biggest marketing surprises came earlier this year when a multi-billion dollar company contacted me for help with a new campaign. It was the second time this has happened.
I’ll be
completely open that neither have turned into business (yet…these orgs tend to move very, very slowly), but both happened because someone found my content on LinkedIn and spread word about who I was within their organization.
This is what a champion does. They’re your “fans” and can be former clients, prospects, or people who randomly run across you online.
Whoever they are, they’re worth your attention, so take some time closing out 2025 to not only figure out who they are, but also to see if they’re open for a quick talk and update on how they’re doing.
If you’re looking for some scripts to kick off that conversation, come let me know in the BF Mastermind Facebook
group!
