Since we’re covering non-prospect relationships this month, this month’s pipeline improvement focus is ways to keep those relationships fresh and always moving forward. 

Just like any other relationship, freelance connections require intentionality, and a little goes a long way. 

Take just a few minutes each month to reach out to channel partners and you’ll be light years ahead of your average freelancer. 

• Set aside time
• Create the categories
• Decide on the actions
• Get them in the tool

Decide on the actions

This is something you want to keep simple. 

Give yourself just one to three actions when you check in. It can be something like a 10-minute call, asking how business is going, or just sharing an interesting blog. Their response will guide how you want to move forward. 

Make sure it’s something simple that won’t take you a ton of work. Remember, it’s the thought that will make you stand out. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.