Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here. 

Hey!

As CEO, you’re the face of your freelance business. This means nurturing relationships with non-prospects like clients and other partners—the kind of relationships that keep your business healthy and help you understand and respond to the market you’re working in. 

So this month, we’re going to cover four types of relationships (sometimes called “channel partnerships”) that you can prioritize in 2025. 

• Referrals
• Resellers
• Champions
• Complementary freelancers

Before we get started though, when I say “prioritize”, I mean reaching out, scheduling some time to talk, updating them on your business, and offering support where you can. 

…so let’s get into it. 

Am I keeping an eye out for complementary freelancers?  

In all of your relationship building, never forget the power of your fellow freelancers. 

We’re all out here as individuals, but connecting with other freelancers is one of the best ways to reclaim some of the benefits of being employed. The challenge is, we all tend to get caught up in running our businesses—to the point it’s easy to let this type of relationship slide. 

This is one of the reasons I created BlackFreelance. 

We all need each other, and connection is a lot easier when we’re all in one place. 

So, for 2025, put a reminder to regularly drop by the Facebook Mastermind on your calendar and let’s see how we can support each other next year.