Since we’re covering non-prospect relationships this month, this month’s pipeline improvement focus is ways to keep those relationships fresh and always moving forward. 

Just like any other relationship, freelance connections require intentionality, and a little goes a long way. 

Take just a few minutes each month to reach out to channel partners and you’ll be light years ahead of your average freelancer. 

• Set aside time
• Create the categories
• Decide on the actions
• Get them in the tool

Get them in your tool

It can be easy to lose track of your channel partners, so a CRM can come in highly useful here. 

In HubSpot, I’ve created a persona just for them…call them “evangelist”, “channel partners”, “freelance buddies”…whatever you like. (If you need instruction on adding a new persona in HubSpot, this will help.)

The nice thing about this is that once they’re added, you can filter and track your activities and results with them so you can refine in the future. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.