Hey!
This month, we’re talking the very beginning of your funnel—TOFU, or top of funnel.
Arguably the most important stage, this is where quantity counts as much as quality. We’re going to cover four sources for your funnel to help make sure you’ve got what you need to go into 2025 strong.
Work your website
Website signups are also a great
source of TOFU leads. They’re harder to pull, but a simple form and lead magnet (valuable content) can be highly effective in beefing up your pipeline at this stage.
Remember though to use social to drive people to these pages too. Your online presences should be working together.
Megan