Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

I was going to start us off this year with a systems check, but after seeing so many people in tears over the risk of lost income from TikTok, I think it’s a good time to revisit the dangers of digital sharecropping. 

In short, digital sharecropping is like the real world version—working on land that isn’t yours. You might be getting paid, but your risk exposure is high because you have little to no control over what happens with the land. (The concept’s always resonated with me since my grandparents were sharecroppers who left Georgia during the tail end of the Great Migration. They had to find opportunity and safety elsewhere.) 

Examples would be having all your income or leads coming from TikTok, or Vine (remember Vine??), or Twitter, or organic Facebook traffic…you get where I’m going. 

So this month, I want to go over four questions to ask to make sure we’re minimizing our digital sharecropping risk. 

#3 Am I using my website to its full potential?  

The short answer to the digital sharecropping issue is a website. 

If every social medial platform died today, you should have a website that you can immediately pivot to to explain and promote your business. 

If you don’t, 2025 is the year to make that change. We’re in for some bumpy months and years in terms of companies rolling back DEI initiatives and turning their models inside out…so if we want stability, we’re going to have to build it ourselves. 

If you’re getting stuck and have questions, come let me know in the BF Mastermind Facebook group!

Megan