Hey!
This month, we’re talking the very beginning of your funnel—TOFU, or top of funnel.
Arguably the most important stage, this is where quantity counts as much as quality. We’re going to cover four sources for your funnel to help make sure you’ve got what you need to go into 2025 strong.
Prospecting is your friend
While you want people coming to you, the quality is usually
better if you’re going to them.
Does relationship building typically take longer? Yes, but the payoff for connecting with exactly who you want to work with is hard to beat.
If prospecting isn’t something that’s on your regular marketing schedule, 2025 is the time to add it.
Megan