Hey!
This month, we’re talking the very beginning of your funnel—TOFU, or top of funnel.
Arguably the most important stage, this is where quantity counts as much as quality. We’re going to cover four sources for your funnel to help make sure you’ve got what you need to go into 2025 strong.
Events and networking
If you go to a lot of events, even virtual ones, you’re
probably meeting people who might be in need of your services. Don’t leave those relationships to chance or let them fade once the excitement of the conference wears off.
Pop any connections you make into your TOFU status in HubSpot (this workshop replay will be helpful if you want a better understanding) and check in occasionally. They might not need your help now, but you never know what the future will bring.
Megan