Last month, we covered the very beginning of your
funnel—TOFU, or top of funnel.
This month, we’re going to talk a little about TOFU content—the kind of content that sparks initial interest.
The name of the game at this level is being useful and
addressing a pressing pain point.
Search Ads
We’re covering Microsoft Advertising this month, so I won’t go too in depth, but here’s the thing about search ads.
People are searching because they have a question or a problem. If you can get your blog, infographic, video, or case study in
front of them, you’re going to cement yourself as an answer to a problem.
Use search ads to carefully align your content with the questions your marketing is asking. It’s a process, but it really can pay off.
Megan