Last month, we covered the very beginning of your
funnel—TOFU, or top of funnel.
This month, we’re going to talk a little about TOFU content—the kind of content that sparks initial interest.
The name of the game at this level is being useful and
addressing a pressing pain point.
Blogs
Blogs can be tricky. It’s easy to waste time on topics that don’t interest your market. I don’t recommend spending a ton of time here until you’ve talked to some prospects and gotten a feel for the kind of questions they’re asking.
That said…
Once you
know their needs, blogs can be amazingly useful to post on your website (SEO), as the destination from an ad, or to repurpose on a site like LinkedIn…so don’t count them out.
Megan