Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

We’re switching things up this month because I wanted to share a new tactic I’m seeing some nice success with, and that’s Microsoft ads. I’ve talked about LinkedIn ads before but these? They’re performing at an entirely different level for me at a really good price. 

You won’t see many freelancers using ads, but they’re something everybody should consider—especially after you’ve got a good feel for your market, your primary buyer, and the kind of things they’re looking for online. 

So this month, I’m going to introduce you to Microsoft Advertising (Formerly Bing Ads), why they’re working for me as a freelancer, and why you might want to consider them yourself. 

How much are you spending? 

Technically, you can justify almost any level of investment in advertising—if it brings you the right amount of new business. 

For example, if I’m investing $500 a month and it averages me one new client a month and my average client spends $10,000 with me, that’s a nice ROI. It’s even better when you consider that advertising is automated and frees you up for higher value work. 

Right now I’m at about $10 a day. The nice thing though, is that since the clicks aren’t expensive (I’m averaging a cost per click of about $.06-$.12), you could get away with just a couple of dollars a day while you get comfortable. 

So far, I’ve been spending less than Google for much better results. 

Megan

Stop by the BlackFreelance Mastermind Discord if you need some help figuring out how much you might want to invest in ads.