Last month, we covered the very beginning of your funnel—TOFU, or top of funnel. 

This month, we’re going to talk a little about TOFU content—the kind of content that sparks initial interest. 

The name of the game at this level is being useful and addressing a pressing pain point. 

Visuals

Videos and infographics kind of play by the same rules as blogs, but they can catch an entirely different set of eyes and create a relationship with a different part of the brain. 

Make sure you’re publishing useful visuals that tie directly to your market needs, and keep them circulating (through social media schedulers and ads). Your prospect might not be ready now, or even next month, but when they do need your services six months or even a year from now, you want to be right up front. 

Megan