Hey!

I run into so many freelancers who worry about annoying people on social or looking spammy. 

The truth is, we’re all inundated with content, so there’s not a good chance people are getting overloaded with the content you send out. It’s actually the opposite. 

Getting people to move through your freelance funnel is pretty difficult. The nice thing though, is that you’ve got a BUNCH of opportunities to use even a simple piece of content in multiple ways. 

We’re going to walk through four examples this week using the example of a white paper I wrote last year on the content preferences of B2B buyers. It’s something I’m still using in my funnel.  

Relate it to an event 

Last week, I attended a LinkedIn event that had a bunch of people who fell into my ideal client profile—marketing leaders at healthcare tech companies. 

Afterward, (via automation through Dripify), I started sending quick invitations to a couple hundred people. A few days later, they got a copy of the white paper. 

These are top of funnel leads and instead of just introducing myself, I also offered a bit of value in my first contact. 

Introducing yourself is important, but don’t skip over the opportunity to really let someone get to know you and what you’re about as a freelancer. 

Megan

P.S. If you ever have any challenges with your freelance funnel? Come over to the Discord.