Hey!
I run into so many freelancers who worry about annoying people on social or looking spammy.
The truth is, we’re all inundated with content, so there’s not a good chance people are getting overloaded with the content you send out. It’s actually the opposite.
Getting people to move through your freelance funnel is pretty difficult. The nice thing though, is that you’ve got a BUNCH of opportunities to use even a simple piece of content in multiple ways.
We’re going to walk through four examples this week using the example of a white paper I wrote last year on the content preferences of B2B buyers.
It’s something I’m still using in my funnel.
Align with a need
My niche is deep into conference season, so they’re looking for ways to get the attention of their clients.
My white paper has suggestions that apply to conferences, so when I’m sending
it out, instead of just saying “here’s a great white paper”, I reframe it with a social post about how it applies to conferences.
Top of funnel content is mostly about grabbing attention from people who are overwhelmed, so calling their needs out directly can go a long way.
Megan
P.S. If you ever have any challenges with your freelance funnel? Come over to the Discord.