Hey!

This month, we’re talking the very beginning of your funnel—TOFU, or top of funnel. 

Arguably the most important stage, this is where quantity counts as much as quality. We’re going to cover four sources for your funnel to help make sure you’ve got what you need to go into 2025 strong. 

LinkedIn

This is probably the easiest place to start, since people list their job titles and companies right on their profile. LinkedIn is a great way to start conversations and even move conversations into email, which is where your funnel starts to get really good. Make sure to pop any email you get into HubSpot so you’re keeping up with all your connections. 

Also, this is your first impression. TOFU is a great time to offer interesting (and relevant) blogs and content that cement you in the mind of a prospect.  

Megan