Your funnel is the lifeblood of your
business…which means it needs to move. A stagnant funnel is a warning side of a business that could be close to dying—and the whole point is encouraging prospects to move from the top to the bottom so they eventually become clients.
So this month, we’re going to be covering four tactics to encourage movement in your freelance funnel.
Ask for
info
This is usually what gets your funnel started. You’re asking for an email, a phone number, a name, or a LinkedIn profile.
You’ve seen these in lead magnets that require you to enter your information to get a white paper or sign up for a newsletter. This is usually the entry point into the top of the funnel.
Pay
attention to what gets you to give up your information personally—the tactics that work on you are worth trying out in your freelance business.
Megan
P.S. If you ever have any challenges with your freelance funnel? Come over to the Discord.