Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

As we close out 2025, we’re digging into a topic that can be kind of tricky for freelancers…one that can take time to figure out…and that’s positioning. 

It’s a concept that mostly comes up in relation to larger businesses, but it absolutely applies to freelancers too…and it can get you over a lot of the hurdles that frustrate us and slow down our growth. 

Positioning is an exercise that takes some experimenting, but starts with a lot of reflection. So we’re going to run through it from now through January so you have room to reflect, ask questions, and think of ways to start trying out your own positioning thoughts in 2026. 

What is positioning?  

Positioning is simply the way a company makes itself stand out from others in the minds of its customers and the market. 

Keep in mind we’re not talking about the actual performance or results of products and services. This is about perception. 

Think of how Apple has long been associated with a higher end phone experience, Southwest Airlines with affordability, and how Starbucks used to be associated with a friendly atmosphere and fancier coffee. 

This kind of distinction can be applied to your freelance business too…and as more freelancers enter the waters and AI shifts the perception of value of raw skills, positioning matters more than ever. It’s more important to not only have positioning that aligns with your business strategy, but to be loud and proud about it in your marketing and advertising. 

So as we roll into 2026, get ready to rethink positioning for your business. 

Megan

Want some help understanding positioning? Stop by the BlackFreelance Mastermind Discord.