Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

Instability is the constant for a lot of us these days…which means it’s a great time to rethink our niche.

One of the drawbacks of employment is being in a position where it’s incredibly hard to adapt when industries get rocky. But as freelancers, we have agility—agility that allows us to move to safety and take advantage of opportunities more quickly than we can in employment relationships. (Remember, the steps you take here can even feed employment decisions…freelancing and employment aren’t mutually exclusive.)

We have the option of rethinking our niche and responding with options like niching down, niching up or laterally, or even expanding into new territory. (Check out BF Niche Resources here)

That’s why this month, we’re going to go over four questions you should be asking about your niche to maintain stability and even growth in your freelance business. 

Is my niche still serving me?

You probably already know the answer to this one. 

If business has slowed down and even your clients are making cuts, it’s a sign things aren’t in a great place and it’s time to make a move. (We’re just coming out of one of these periods in healthcare and it’s been ROUGH.)

Look around, talk to partners and really listen to what your business is saying. Slower business could be particular to you, but in a lot of spaces these days, downturn is industry wide. 

It can be a scary question to engage because the answer is almost always pretty big change…but it’s also a time of potential personal growth. And it’s a lot easier if you get ahead of it. 

Want some help answering this niche question? Stop by the BlackFreelance Mastermind Discord.

Megan