Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

Instability is the constant for a lot of us these days…which means it’s a great time to rethink our niche.

One of the drawbacks of employment is being in a position where it’s incredibly hard to adapt when industries get rocky. But as freelancers, we have agility—agility that allows us to move to safety and take advantage of opportunities more quickly than we can in employment relationships. (Remember, the steps you take here can even feed employment decisions…freelancing and employment aren’t mutually exclusive.)

We have the option of rethinking our niche and responding with options like niching down, niching up or laterally, or even expanding into new territory. (Check out BF Niche Resources here)

That’s why this month, we’re going to go over four questions you should be asking about your niche to maintain stability and even growth in your freelance business. 

Where do I take action? 

This is the most challenging part, but whatever choice you make from last week, you’ll need to act.

If you’re moving into a new niche or industry, you’ll need to prospect and build up your marketing, positioning, and network in those fields. Look to employment for guidance and ask around to see what moves other people are taking.

If you’re staying, you might need to consider new services that reduce risk and allow you to take advantage of emerging trends even in the downturn. 

Most importantly, take a deep breath. You’ve got options and things are easiest when you reach out and leverage the connections you have. 

Stop by the BlackFreelance Mastermind Discord if you’ve got questions on how to take action in a time of change.)