Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. 

Hey!

As we close out 2025, we’re digging into a topic that can be kind of tricky for freelancers…one that can take time to figure out…and that’s positioning. 

It’s a concept that mostly comes up in relation to larger businesses, but it absolutely applies to freelancers too…and it can get you over a lot of the hurdles that frustrate us and slow down our growth. 

Positioning is an exercise that takes some experimenting, but starts with a lot of reflection. So we’re going to run through it from now through January so you have room to reflect, ask questions, and think of ways to start trying out your own positioning thoughts in 2026. 

Ask for positioning help      

Positioning is an exercise in communication so it shouldn’t be done in isolation. 

Make sure you’re listening to your market, but also, run it past other people. 

As always, when you need feedback, the BF Discord is here. Come by and share any questions you have and get input on what you’re working on. Talk soon!