You’ve probably heard me talk about clients that I’ve had who finally signed on literal years after our first discussion.

 

That’s the thing about prospecting. It’s the start of a conversation that morphs and changes over time.

 

One month a client might be interested in your services because they know they’ve been dragging their feet on a business need. A year later, it could be a more serious problem because they see a competitor making big moves. Two more years down the road? They might be in desperate need because their procrastination has started costing them business.

 

Thing is, if you fall off early, you won’t be top of mind when they decide they really need to invest in fixing their problem.

 

That said, make it easy on yourself. A CRM is probably the simplest way to automate your followup (the reminders and visualization make a HUGE difference), but you can also try hiring a virtual assistant, or even building your own system.

 

Whatever it us, just make sure it’s happening. A lot of big wins happen in the follow up.    

 

 

 

 

Megan

 

P.S. Not having any success with your lists or need some ideas? Come by the Academy group and let’s talk it out.