When have you done too much prospecting?
Once I got out of the early days of prospecting, I used to wonder if I had too many potential leads on my plate. After all, I was only giving one full day to marketing every week. That’s when I really starting refining things to make sure the finite amount of time I was dedicating to marketing was going to the highest value targets.
If you feel like you might be filling your pipeline just for the sake of keeping a long list, ask yourself a few of these questions…
- Am I able to touch every lead at least once a month?
- Am I seeing a decent percentage responding to my first contact? (Higher than 10-20%)
- Am I looking for patterns that will allow me to leave low-value categories behind? (e.g. Maybe startups aren’t interested in your services but more mature businesses are responding)
- Am I using the patterns I find to refine how I build my prospect lists?
If you’re answering no to any of these, it might be time to rethink just how you’re filling up your funnel. If you want to talk that out, just swing by the Academy group here or on the Mighty Networks app.
Megan
P.S. I FINALLY got my S-corp paperwork going and payroll running to bring my taxes down. If you’ve got any questions on the process, why I did it, or what it might look like for you, come by the Academy group.