Hi,
Sometimes the answers to freelance problems are simple. This is one of those cases.
Most of us just need to charge more. I’m not talking about switching to value-based pricing, or revamping your services to focus on high-yield offerings. I’m talking about just moving the base number you charge for things…up.
Simple, but of course not easy.
It’s pretty straightforward to raise your rates for new clients. I’ve done that plenty of times. Just update your services page, clean up a contract, and quote higher numbers when it’s time to talk money with that new prospect.
That’s pretty easy, and honestly effective, especially if you do it over the long term and have your marketing working right.
The hard part is raising rates on current clients.
I’ve admittedly been really bad at this myself (I’ve kind of just let people fall by the wayside as I’ve refined my target market and gone after clients that were a better fit.)
Still, it’s possible. You’ll find some good advice here, and here from Ed Gandia. Some of that might
feel like it conflicts, but that’s kind of how it works.
Raising your rates is personal…and it’s specific to your freelance business. It’s also something you only get better at with practice.
If you want to talk that out, come by the Academy group and get started.
Megan