Next week I’m going to be working on a half year’s worth of content ideas for a new client.

 

Is it something they could do themselves? Yes, especially because they know their product better than I do — but they know it a little too well.

 

They know they’ll benefit from an outside perspective that can help them build out content that really connects with their readers.

 

Next time you dive into content strategy, don’t go it alone. Whether it’s a client, market research, or even just a conversation with a friend, make sure yours isn’t the only brain behind the work.

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Megan