…I mean really aligned?
When I started, I was creating content about B2B marketing in healthcare. It didn’t do so well.
But eventually I started to figure it out.
Creating content for your niche isn’t just about putting a twist on generic content so they know it’s for them. It’s about allowing your content to speak directly to the problems of the people reading it.
My content still isn’t going viral (in my small niche it probably never will, since nothing really does), but now it’s doing heavier lifting in communicating with my clients and supporting my evolving branding.
Always go back to your customer.
Megan