Hi,

 

Simple is valuable. That’s why you’ll see copywriters charging 5 figures just to develop a 4 word tagline.

 

It takes work, serious work to condense ideas. (This is something I’m still working on myself.)

 

But it’s not just valuable in copywriting.

 

Everyone is overloaded now, so the faster you can not only get attention, but get a message across, the better — that’s whether we talking a tagline, a tweet, or a three page white paper.

 

Simple isn’t easy, but it’s what we all need.

 

 

Megan