Hi,

 

Over the past year I’ve been paying closer attention to the techniques of non-fiction writers, especially in science and business. One of the most helpful tricks I’ve learned from them is the power of examples.

 

Examples help a reader relate, improve understanding, and can even add authority to your claim. Here’s an…example. In this post I use three different cases to illustrate the concept of a % split in a freelance career.

 

Examples come in a lot of different shapes and sizes though. Case studies are examples. Testimonials are examples. Interviews can even be examples.

 

Examples show when you don’t want to tell, which is usually the better option anyway.

 

 

 

 

Megan